Saturday, 14 June 2014
Burger King Mission Statement - Vision for Food, Speed, and Customer Experience
Mission Statement, Headquarters and History of
Burger King Fast Food Restaurants.
The founders of Burger King restaurants had a vision
for their fast food chain which included the food, the speed, and the customer
experience. The mission and commitments of Burger King today are aligned with
that original vision. (See the Burger King Vision and Commitments below.)
Burger King Fast Food Restaurant Chain Founders
Facts and Trivia:
The Burger King restaurant chain was actually
started in 1953 by Matthew Burns and Keith J. Kramer in Jacksonville, Florida
as the Insta-Burger King restaurant, featuring an Insta-Broiler to cook the
food. In 1954 when the company was having financial problems, two franchisees,
James McLamore and David Edgerton, purchased the right to operate the chain and
changed the name to Burger King.
Once established, expansion and growth happened
quickly for the Burger King restaurant chain. The Whopper was introduced in
1957, the first Burger King franchise was opened in 1959, the first Burger King
international location opened in Puerto Rico in 1965, and the company was
purchased by Pillsbury in 1967.
Burger King Restaurant Chain Headquarters:
The corporate headquarters of the Burger King fast
food restaurant chain is located in Miami, Florida, where the original
franchise of McLamore and Edgerton was located.
The Mission Statement of Burger King Restaurants:
The vision of McLamore and Edgerton when they
purchased the Insta-Burger King restaurant concept has remained the vision and
mission of Burger King restaurants throughout the world, and is referenced in
the individual international Burger King restaurant websites. That original
Burger King Vision was:
“Offering reasonably priced quality food, served
quickly, in attractive, clean surroundings.”
Today in the U.S., Burger King uses “commitments” to
guide its business, in addition to that original mission statement.
Specifically, the Burger King commitment is:
“Our commitment to premium ingredients, signature
recipes, and family-friendly dining experiences is what has defined our brand
for more than 50 successful years.”
Burger King corporate further defines the
commitments that guide its daily business operations in its corporate
governance documents:
FOOD
For over 50 years, our restaurants have been serving
high quality, great tasting and affordable food around the world. Our
commitment to the food we serve is what defines us as a company and is at the
center of our HAVE IT YOUR WAY brand promise.
PEOPLE
We are dedicated to supporting and investing in our
people – employees, franchisees, suppliers and restaurant guests – because they
are the cornerstone of our business. In many different ways, we do all that we
can to serve employees and guest alike.”
In addition, Burger King has a clear statement of
“What We Believe” which also serves as a mission statement, although not
officially identified as one.
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