Saturday, 14 June 2014
Attitudinal loyal customers
Attitudinal loyal
customers on the other hand are great for businesses because they add strength
to already positive brands, plus their word of mouth promotions can be
invaluable in attracting other customers. If the attitudinal loyal
customer is n’t behaviorally loyal too, however, meaning that they don’t put
their money where their mouth is so to speak, then even though that customer
has promotional value, he or she contributes very little or no direct revenues
to the business. A business with lots of people who like the brand but
never spend money will not be in business for very long.
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